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01
Value Creation
Sharpen strategy, improve commercial positioning, strengthen the equity story and identify initiatives capable of increasing enterprise value before approaching the market.
Position · Prepare · Increase value
BLUE HORIZON ADVISORY
Advisory for owners
when the next move
really matters.
We help owners and management teams create value, find strategic partners, raise capital and execute company sales — with senior attention from first discussion to closing.
35+years in international financial markets
500+investor and strategic-buyer relationships
3core regions: Nordics, Europe & Middle East
SELECTIVE ADVISORY
Value before transaction.
01Value Creation
02Strategic Partnerships
03Capital Raising
04M&A / Company Sales
We engage where access, judgement and positioning can materially improve the outcome.
INDEPENDENT
RELATIONSHIP-DRIVEN
INTERNATIONAL
OWNER-FOCUSED
ABOUT BLUE HORIZON
More than a transaction adviser.
Blue Horizon Advisory works with business owners and management teams at important strategic moments — when enterprise value can be increased, growth can be accelerated, new investors or partners are needed, or a company is ready for a sale.
Our approach is selective and senior-led. We can enter the process long before a formal transaction and remain alongside the owners through strategy, positioning, outreach, negotiation and closing.
Our objective is not simply to complete a transaction. It is to create the best strategic and financial outcome for the owners.
CAPABILITIES
From value creation
to successful closing.
Four complementary disciplines. One objective: maximise strategic value for owners.
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02
Strategic Partnerships
Identify commercial, industrial and financial partners that can accelerate sales, expand distribution, unlock new markets or create strategic options.
Connect · Collaborate · Grow◆
03
Capital Raising
Access selected family offices, institutions, private equity funds and strategic capital providers through long-standing international relationships.
Capital · Investors · Growth⇄
04
M&A / Company Sales
Position the company, identify the right strategic buyers, create competitive tension and manage the process through negotiation, due diligence and closing.
Position · Compete · CloseOUR PROCESS
Senior attention from first thought to final signature.
Every mandate is different. The process is not.
01
Understand
Business, ambitions, ownership priorities and value drivers.
02
Create Value
Improve positioning, story and strategic options before outreach.
03
Connect
Approach selected investors, partners or strategic buyers.
04
Execute
Manage meetings, offers, negotiation, due diligence and closing.
GLOBAL STRATEGIC PARTNERS
Experience that opens doors.
GSP is a senior advisory network operated through Blue Horizon MNE DOO. The network brings together experienced financial professionals with backgrounds in banking, asset management, corporate finance, real estate, infrastructure and international capital markets.
For selected assignments, Blue Horizon may cooperate with Translution Capital, adding corporate-finance execution capacity and broader transaction reach where relevant.
Meet selected team members →“
Relationships create opportunities.
Trust creates transactions.
Experience creates value.
GSP · GLOBAL STRATEGIC PARTNERS
SELECTED TEAM
Senior professionals.
Direct relationships.
Decades of experience across banking, capital markets, investment management and international distribution.
Palle Lund Hansen
Founder & Managing Partner
Former CEO & CIO of PP Capital Asset Management and former senior executive at Nordea. Focused on strategic M&A, capital raising and international investor access.
Approved portraits can replace the initials in the final live version.
WHEN TO CALL US
When the next move
matters.
You do not need to have decided on a sale before speaking with us.
01
You are considering selling your company.
02
You want to increase value before a future sale.
03
You need a strategic partner to accelerate growth or sales.
04
You are looking for investors or growth capital.
05
You want discreet access to international strategic buyers.
CONFIDENTIAL DIALOGUE
Let’s discuss the next
strategic step.
We welcome confidential conversations with business owners, management teams and investors.
BLUE HORIZON ADVISORY
Blue Horizon MNE DOOOpatovo 9, Stan 885320 Tivat, MontenegroCompany No. 04395506+45 40 97 16 35plh@bluehorizonadvisory.com